Case Study
Cables & Chips
FultonStudio helped Cables & Chips reposition its website from cable retail to structured cabling, low-voltage wiring, network cleanup, and commercial service work.
Project Snapshot
Overview
What the project needed to make clear.
Cables & Chips came to FultonStudio because the website was no longer bringing in the kind of attention the business needed.
At first, it looked like a basic SEO and content cleanup. But after reviewing the site, the bigger issue became clear: the website was telling the wrong story.
Cables & Chips was being presented mostly as a cable retail store, when the real business is structured cabling, low-voltage wiring, network cleanup, data drops, rack organization, and commercial service work.
The goal was to clean up the site, rewrite the content, and help customers and search engines understand what the company actually does.
Challenge
The website made Cables & Chips look like a retail cable store, when the real business is structured cabling, low-voltage wiring, network cleanup, data drops, rack organization, and commercial service work.
Strategy
FultonStudio shifted the presentation toward service-first language, clearer page structure, stronger commercial intent, and content that explained the work customers actually need.
Result
The site now better explains the company as a New York City low-voltage and network infrastructure service provider instead of a generic cable seller.
Work Completed
What FultonStudio changed.
Service repositioning, homepage cleanup, local SEO language, structured cabling content, internal links, footer cleanup, case-study visuals, and clearer calls to action.
Project Images
Before, after, and supporting visuals.
A tighter image grid keeps the page clean. Captions open inside the lightbox instead of crowding the thumbnail layout.
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